Data Mining and Marketing Intelligence

Authors

  • Alberto Saccardi

DOI:

https://doi.org/10.4468/2003.2.05saccardi

Keywords:

Marketing Research, Market Research, Data Mining, Marketing Intelligence, Modelling of Data Bases, Data Mining Applications

Abstract

The technological advance has made possible to create data bases designed for the marketing intelligence, with the availability of large information. Data Mining is the process of selection, research and modeling of large amounts of data aimed to find out unknown business relationships in order to achieve a business edge. The Data Mining activity has a searching approach in the data analysis: discover unknown relationships, new relationships without an ‘a priori’ hypotheses
on the subject.

Author Biography

Alberto Saccardi

Professor of Marketing Quantitative Methods, L. Bocconi University-Milan

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Published

01-06-2003

How to Cite

Saccardi, A. (2003). Data Mining and Marketing Intelligence. Symphonya. Emerging Issues in Management, (2), 51–57. https://doi.org/10.4468/2003.2.05saccardi

Issue

No. 2 (2003): Marketing Research and Global Markets

Section

Articles

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