Governance and Management in the Business of Sport

Abstract

Sport activities and the environment around them are widely considered as being important examples of the emerging service economy, which cultivates strong ties with both the financial and the industrial sectors. Sports are social economic activities where developments indicate the existence of a dynamic process. In the global competitive context, sport organisations no longer require generalist managers who can turn their hands to everything, but rather they need managers with the ability to co-ordinate and control complex administration, delegate functions and motivate people. The role of marketing is steadily growing
within a sport organisation’s business strategies.