Market-Driven Management in Fashion and Luxury Industries

Authors

  • Fabrizio Mosca

DOI:

https://doi.org/10.4468/2008.1.06mosca

Keywords:

Market-Driven Management, Global Markets, Fashion and Luxury Industries, Brand Equity

Abstract

The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets.
The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with final consumers; the improvement of the information flow management system.

Author Biography

Fabrizio Mosca

Associate Professor of Management, University of Turin

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Published

01-06-2008

How to Cite

Mosca, F. (2008). Market-Driven Management in Fashion and Luxury Industries. Symphonya. Emerging Issues in Management, (1), 65–71. https://doi.org/10.4468/2008.1.06mosca