Retailers, Frontiers of Innovation and Local Legislative Constraints

Authors

  • Vincenzo Tassinari

DOI:

https://doi.org/10.4468/2010.1.03tassinari

Keywords:

Large-Scale Retail, Global Markets, Supply Chain, Corporate Responsibility, The Coop Italia Case, Private Label

Abstract

The role of retail has deeply changed over the last years. Today, large scale retailers are no longer perceived as mere sellers of products. A modern, advanced retailer, must be able to innovate and enrich the value of the offer throughout its network, integrating more and more goods and services under an umbrella brand that increases distinctiveness and loyalty.
In order to do so, it is necessary to have an entrepreneurial ability oriented towards evolution of demand, a socially-focused company mission, but also a legislative landscape that allows for this innovation process.

Author Biography

Vincenzo Tassinari

Coop Italia, President

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Published

01-01-2010

How to Cite

Tassinari, V. (2010). Retailers, Frontiers of Innovation and Local Legislative Constraints. Symphonya. Emerging Issues in Management, (1), 18–22. https://doi.org/10.4468/2010.1.03tassinari