Articles

The Cost of Managing Intangibles in Global Markets


Abstract


Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and resources must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).


Keywords


Intangible Assets; Global Competition; Brand, Brand Equity Patent; Trademark

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NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12401

DOI: http://dx.doi.org/10.4468/2010.2.05corniani

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