Market-Driven Management and Intangible Assets in Global Television Set Manufacturers

Authors

  • Patrizia Silvestrelli

DOI:

https://doi.org/10.4468/2010.2.07silvestrelli

Keywords:

Television Set Industry, Market Driven Management, Competitiveness, Intangible Assets

Abstract

The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.

Author Biography

Patrizia Silvestrelli

Assistant Professor of Management, University of Macerata

Downloads

Published

01-06-2010

How to Cite

Silvestrelli, P. (2010). Market-Driven Management and Intangible Assets in Global Television Set Manufacturers. Symphonya. Emerging Issues in Management, (2), 86–96. https://doi.org/10.4468/2010.2.07silvestrelli

Issue

No. 2 (2010): Intangible Assets & Global Competition

Section

Articles

License

The authors retain all rights to the original work without any restrictions.

License for Published Contents

Licenza Creative Commons
You are free to copy, distribute and transmit the work, and to adapt the work. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).

Licence scheme | Legal code

License for Metadata

Licenza Creative Commons
Symphonya published articles metadata are dedicated to the public domain by waiving all publisher's rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.

Licence scheme | Legal code