Companies and Consumers Together for a More Ethical Market

Authors

  • Paolo Pastore

DOI:

https://doi.org/10.4468/2015.5.05pastore

Keywords:

Large-Scale Retailers, Fair Trade Market, Ethical Products, Sustainability, Private Label, Over-supply, Market-Driven Management, European Retailers

Abstract

The market of fairtrade products is increasingly present in major large-scale retailers. The fairtrade mark signals that producers and traders have met the fairtrade standards designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.

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How to Cite

Pastore, P. (2015). Companies and Consumers Together for a More Ethical Market. Symphonya. Emerging Issues in Management, (5), 41–45. https://doi.org/10.4468/2015.5.05pastore