Market-Driven Management and Global Supply Chain
DOI:
https://doi.org/10.4468/2009.2.06faraoni.petrettoKeywords:
Market-Driven Management, Global Markets, Global Supply Chain, Global Sourcing, Pull/Push Supply Chain, Demand-Driven Supply NetworkAbstract
Globalization and over-supply have pushed companies to face new competitive challenges. In such a competitive space, a new approach in managing the supply chains and the consequent optimization of material flows and intangible assets plays a crucial role for improving long-term performances of both individuals belonging to the chain and the entire supply chain. Companies are part of a systematic network of companies and an efficient management of the network allows to reduce the time-to-market for launching new products, to increase the ability to collaborate with value-chain partners and the ability to generate greater value for the customers.
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