The Role of Culture Heritage in Commercial Development and Tourism

Authors

  • Sandro Danesi

DOI:

https://doi.org/10.4468/2017.3.05danesi

Keywords:

Cultural Heritage, Global Tourism, Global Markets, UNESCO, Tourism Promotion, Tourism Development

Abstract

Territories endowed with cultural heritage, traditions, knowledge, talent, production activities, as well as activities involving services to individuals and business services, can boast benefits that can be enhanced and promoted in global markets also through appropriate communication. Territorial promotion strategies based on cultural heritage should focus on emotional aspects as well as lived experience. The social capital of the territory can be deemed as having both a positive and proactive approach towards the tourism industry.

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Published

26-10-2017

How to Cite

Danesi, S. (2017). The Role of Culture Heritage in Commercial Development and Tourism. Symphonya. Emerging Issues in Management, (3), 48–58. https://doi.org/10.4468/2017.3.05danesi