@article{Corniani_2002, title={Demand Bubble Management}, url={https://symphonya.unicusano.it/article/view/2002.1.08corniani}, DOI={10.4468/2002.1.08corniani}, abstractNote={<p>Demand Bubble is a temporary client aggregation that is caused by the innovative supply configuration issued by a company. <br />To create demand bubbles companies must have a deep knowledge of their market and their competitors, being able to act and react ‘before and better than competitors’. <br />In instable global markets, demand bubbles are the advanced reply to segmentation limits and a mean to accentuate competitive dynamics.</p>}, number={1}, journal={Symphonya. Emerging Issues in Management}, author={Corniani, Margherita}, year={2002}, month={Jun.}, pages={87–98} }