@article{Cappiello_2004, title={Professional Football, Stadiums and Global Markets}, url={https://symphonya.unicusano.it/article/view/2004.2.07cappiello}, DOI={10.4468/2004.2.07cappiello}, abstractNote={<p>The world of sport, as an economic phenomenon, is an array of extremely complex elements. In this context, professional football clubs are amongst the best-known entities to the general public. Clubs are where the interests of media, sponsors and all others involved are concentrated most. In conditions of over-supply and globalisation, professional football clubs must try to maximise returns on connections with fans (fan value) ‘seven days out of seven’, or give value to fans identifying a market-driven management of the offering presented</p>}, number={2}, journal={Symphonya. Emerging Issues in Management}, author={Cappiello, Giuseppe}, year={2004}, month={Sep.}, pages={89–95} }