@article{Arrigo_2005, title={Corporate Responsibility and Hypercompetition. The IKEA Case}, url={https://symphonya.unicusano.it/article/view/2005.2.04arrigo}, DOI={10.4468/2005.2.04arrigo}, abstractNote={<em><em><span></span></em></em><p align="LEFT">The rapid changes caused by growing complexity, accelerating technological innovation and globalisation, have driven companies to play a precise economicsocial role. Hypercompetition implies a substantial change in a company’s strategic objectives: every advantage gained over the rivals is rapidly imitated and surpassed. Hypercompetition needs from the company the ability to control simultaneously: costs and quality; timing and know-how; strengths and weaknesses; financial resources. Following the expansion of its target market which has become global, a company often adopts a network structure. The network requires the activation of relations with local interlocutors and presupposes a coordinated system of values inside the organisation.</p><em><span></span></em><span></span>}, number={2}, journal={Symphonya. Emerging Issues in Management}, author={Arrigo, Elisa}, year={2005}, month={Jun.}, pages={37–57} }