@article{Majocchi_Zucchella_2008, title={Global Entrepreneurship and Market-Driven Management}, url={https://symphonya.unicusano.it/article/view/2008.2.04majocchi.zucchella}, DOI={10.4468/2008.2.04majocchi.zucchella}, abstractNote={<p>Global entrepreneurship defines the orientation of the firms in the direction of growing interdependence and integration. On the contrary international entrepreneurship is just a combination of innovative, proactive, and risk seeking behaviour that crosses national borders and is intended to create value in organizations. <br />In global markets, the strategic leverage of the firms moves from goods to knowledge. Information systems and inter-firm collaboration become fundamental ways to access to knowledge and to exploit its potential. <br />Market-driven organizations possess superior capabilities in anticipating and exploiting trends and market changes as well as competitors’ moves. <br />Firms, in order to be successful, must combine market-driven management with an entrepreneurial attitude.</p>}, number={2}, journal={Symphonya. Emerging Issues in Management}, author={Majocchi, Antonio and Zucchella, Antonella}, year={2008}, month={Dec.}, pages={41–49} }