TY - JOUR AU - Lou, Ke AU - Southee, Darren J. AU - Bohemia, Erik PY - 2015/07/16 Y2 - 2024/03/29 TI - Design-Led New Product Development in Chinese SMEs JF - Symphonya. Emerging Issues in Management JA - SYM VL - IS - 2 SE - Articles DO - 10.4468/2015.2.07lou.southee.bohemia UR - https://symphonya.unicusano.it/article/view/2015.2.07lou.southee.bohemia SP - 89-102 AB - <p><em>Design-oriented new product development (NPD) has been recognised</em><em> as beneficial for company growth; however, there is limited reporting on the understanding of its effectiveness in a real-world context especially in Chinese SMEs. This paper aims to explore issues related to the implementation of designer-led NPD in a Chinese SME. </em></p><p><em>An experiment was setup whereby two NPD teams were assigned to conduct NPD concurrently. One of the teams carried </em><em>out </em><em>the conventional NPD process model used by the company, and the other adopted the designer-led NPD process model. A metrics tool was built in the form of questionnaires for obtaining the views of the participants.</em></p><p><em>Results indicate that design-led NPD is perceived to be more inclusive of team members’ views, even if the effectiveness of designer-led NPD in Chinese SMEs requires further investigations.</em></p> ER -