TY - JOUR AU - Schuiling, Isabelle PY - 2001/12/01 Y2 - 2024/03/28 TI - Successful Market-Driven Organisations. The Procter & Gamble Case JF - Symphonya. Emerging Issues in Management JA - SYM VL - IS - 2 SE - Articles DO - 10.4468/2001.2.06schuiling UR - https://symphonya.unicusano.it/article/view/2001.2.06schuiling SP - 84-86 AB - <p>An organisation looking for cost as a key competitive advantage becomes more focused on the bottom line than on the consumer. This might have an impact after a few years on the culture, the firm capabilities of market sensing and the firm <br />configuration. It will be interesting to follow P&amp;G’s future evolution in the three key areas identified by George Day (an externally oriented culture; the distinctive capabilities in market sensing; the firm configuration, based on brand management system).</p> ER -