TY - JOUR AU - Wind, Jerry AU - Mahajan, Vijay PY - 2002/06/01 Y2 - 2024/03/28 TI - Digital Marketing JF - Symphonya. Emerging Issues in Management JA - SYM VL - IS - 1 SE - Articles DO - 10.4468/2002.1.04wind.mahajan UR - https://symphonya.unicusano.it/article/view/2002.1.04wind.mahajan SP - 43-54 AB - <p>The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price. <br />What does pricing mean in a world in which customers propose their own prices (as at priceline.com) or buyers and sellers haggle independently in auctions (as at e-Bay)? <br />The most significant changes in the digital marketing show the emergence of 'cyber consumers', the cyber business-to-business world and the changing reality of an increasingly complex, dynamic and global markets.</p> ER -