TY - JOUR AU - Cappiello, Giuseppe PY - 2004/09/01 Y2 - 2024/03/29 TI - Professional Football, Stadiums and Global Markets JF - Symphonya. Emerging Issues in Management JA - SYM VL - IS - 2 SE - Articles DO - 10.4468/2004.2.07cappiello UR - https://symphonya.unicusano.it/article/view/2004.2.07cappiello SP - 89-95 AB - <p>The world of sport, as an economic phenomenon, is an array of extremely complex elements. In this context, professional football clubs are amongst the best-known entities to the general public. Clubs are where the interests of media, sponsors and all others involved are concentrated most. In conditions of over-supply and globalisation, professional football clubs must try to maximise returns on connections with fans (fan value) ‘seven days out of seven’, or give value to fans identifying a market-driven management of the offering presented</p> ER -