TY - JOUR AU - Tresca, Roberta PY - 2011/01/01 Y2 - 2024/03/28 TI - Integrated Commercial Activities and Intangible Consumption in Cities Development JF - Symphonya. Emerging Issues in Management JA - SYM VL - 0 IS - 1 SE - Articles DO - 10.4468/2011.1.07tresca UR - https://symphonya.unicusano.it/article/view/2011.1.07tresca SP - 68-77 AB - <p>The transformations taking place in consumers’ behaviour, brought on by the growing importance attributed to intangible elements in purchasing decisions, induce the different places of purchase, gravitating to the area (urban or rural), to enhance the intangible components of its marketing system. This article examines the way the different commercial centres are responding to the need for intangible consumer products. In particular, we will examine the case of the city of Pescara.</p> ER -