ROVAI, S.; GUERCINI, S. Social Media Marketing and Consumer - Brand Relationship in Luxury Markets. Symphonya. Emerging Issues in Management, [S. l.], n. 1, p. 104–137, 2026. DOI: 10.4468/2016.1.06rovai.guercini. Disponível em: https://symphonya.unicusano.it/article/view/13814. Acesso em: 30 jul. 2026.