CORNIANI, M. Product Placement and Brand Equity. Symphonya. Emerging Issues in Management, [S. l.], n. 1, p. 66–82, 2003. DOI: 10.4468/2001.1.07corniani. Disponível em: https://symphonya.unicusano.it/article/view/2001.1.07corniani. Acesso em: 9 aug. 2022.