BRONDONI, S. M. Brand Policy and Brand Equity. Symphonya. Emerging Issues in Management, [S. l.], n. 1, p. 5–25, 2001. DOI: 10.4468/2001.1.02brondoni. Disponível em: https://symphonya.unicusano.it/article/view/2001.1.02brondoni. Acesso em: 23 apr. 2024.