RIES, A.; RIES, L. The 22 Immutable Laws of Branding. Symphonya. Emerging Issues in Management, [S. l.], n. 1, p. 30–34, 2001. DOI: 10.4468/2001.1.04ries.ries. Disponível em: https://symphonya.unicusano.it/article/view/2001.1.04ries.ries. Acesso em: 27 apr. 2024.