ALBANESE, F. Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case. Symphonya. Emerging Issues in Management, [S. l.], n. 1, p. 51–65, 2001. DOI: 10.4468/2001.1.06albanese. Disponível em: https://symphonya.unicusano.it/article/view/2001.1.06albanese. Acesso em: 9 aug. 2022.