REINARTZ, W. Customizing Prices in Online Markets. Symphonya. Emerging Issues in Management, [S. l.], n. 1, p. 55–65, 2002. DOI: 10.4468/2002.1.05reinartz. Disponível em: https://symphonya.unicusano.it/article/view/2002.1.05reinartz. Acesso em: 7 dec. 2024.