Fornari, Edoardo, Sebastiano Grandi, and Daniele Fornari. 2018. “Retailing 4.0: The New Era of E-Commerce in Fast Moving Consumer Goods”. Symphonya. Emerging Issues in Management, no. 2 (December):77-90. https://doi.org/10.4468/2018.2.07fornari.grandi.fornari.