Symphonya. Emerging Issues in Management

Ouverture de ‘New Global Competitive Landscapes’

Silvio M. Brondoni, Fabio Musso — Sun, 17 Dec 2023 00:00:00 -0800

The continuation of the war in Ukraine and the appearance of the BRICS+ have consolidated some critical issues that appeared at the beginning of the war, including the rise in the prices of energy and food raw materials. In global markets, companies are nowadays exposed to a fierce competition and new socio-environmental forces on a vast scale.
For global companies, the ongoing geopolitical changes increase corporate and network profit risks, but also represent new, great opportunities for corporate management on long-term trends.

Russian-Ukrainian War, BRICS+ & Global Markets: New Management Competitive Landscapes

Silvio M. Brondoni — Sun, 17 Dec 2023 00:00:00 -0800

The Russian-Ukrainian war introduced new elements into the strategic management of large global corporations. Recently, the marketplace of international companies has found a specific growth element, defined in the so-called BRICS+, that is changing competitive horizons and developing new models of management.
In global markets, the managerial economics imposes an adaptive policy of corporate social responsibility, dominated by economic sustainability and eco-responsibility, with corporate conduct that is not always truthful and effective.
From the beginning of 2010s and up to these 2020 years, a fifth phase of globalization (Competitive Landscapes Globalization) produced a structural change of competitive horizons, with policies of innovation and imitation focused on oversize management, the obsessive task of cost reductions, the worldwide localization of productions based on alliances, joint ventures and accords, that have developed multi-polar network organizations.

GVCs Effect of Twin Transition and Resilience on Small Firms in the Italian Setting

Gaetano Fausto Esposito, Marco Gentile, Marco Pini — Sun, 17 Dec 2023 00:00:00 -0800

The aim of the paper is testing if, and the extent to which, the participation in Global Value Chains (GVCs) influences firm’s competitiveness (i.e., the “GVC effect”). The empirical results show that the participation in GVCs moderates the relationship between small firms and performance from different points of view: digital transition, green transition, and resilience. Moreover, we found that participation in GVCs is influenced by management openness, Institutional openness, and business openness.

Quadruple Helix Stakeholders and Social Innovation in the Energy Transition

Pascal Bovy, Michele Coletti, Anne-Lorène Vernay — Sun, 17 Dec 2023 00:00:00 -0800

Social innovation (SI) aims at improving people’s life when technological or business innovations are not sufficient. However, the classic Triple Helix (TH) theory does not explicitly deal with SI, and relegates civil society to a passive role. This paper aims to analyze if SI requires an evolution of the TH framework. The methodology is a multi-case study based on SI projects and initiatives in the energy sector.
The main findings are that citizens are involved in SI though to various extents: there are SI projects carried out “for” citizens, “with” citizens, and to a much lesser extent; “by” citizens. SI in the energy sector rely also on the commitment of the local government and the presence of social enterprises. Therefore, we suggest that a Quadruple Helix (QH) approach may be necessary for energy-related SI.

Employee Trust in Management: Evidence from the Greek Private and Public Sectors

Vasileios Vlachos, Achilleas Anagnostopoulos — Sun, 17 Dec 2023 00:00:00 -0800

In contrast to the vast literature on trust in management, the aspect of employee trust towards managers in Greece is still under researched. This paper aims to fill this gap by exploring the factors which determine employee trust towards managers in the case of the Greek dual labor market. Primary data collected through a questionnaire survey of employees are explored in a model where employee and workplace characteristics and employee’s experiences of economic depression are predictors of employee trust towards managers. The analysis of two different samples "public sector with workplace representation" and "private sector without workplace representation" allow for inferences and conclusions about the effects of the duality of the Greek labor market on employee trust towards managers. The results indicate differences in the effects of age, workplace tenure and hours worked on employee trust in management between public sector employees (trade union members) and private sector employees (not being members).

Marketing Metrics in the Wine Retailing Industry

Vincenzo Basile, Simone Luongo, Karin Reinhard — Sun, 17 Dec 2023 00:00:00 -0800

Over the years, many companies integrated the Key Performance Indicators (KPIs) tools, into their reporting activities, leading to a deep transformation of the business models and marketing strategies. This study has dual aims: first, to recognize and validate the studies on Marketing Performance Measurement (MPM) in the wine retailing industry; second, to examine the relationships among the firm’s efforts to apply marketing metrics and some characteristics of the competitive environment. To reach these research aims, data on the overall 31 wineries were collected and analyzed in three different countries. The main research tool is the structured questionnaire that considers three different marketing metrics dimensions, that is transactional, attitudinal and web customer metrics. Subsequently, by a structural equation method (PLS-PM), it will be statistically estimated the weight of marketing metrics in the wine retailing industry.