Corporate Culture and Geopolitics
DOI:
https://doi.org/10.4468/2002.2.06deleersnyderKeywords:
Geopolitics, Geopolitics of Business, Market Economy, Foreign Trade Proliferation, Corporate Culture, Corporate Diplomacy, GlobalisationAbstract
Geopolitics represents a privileged field for leading public players (the States
themselves, government bodies, international organisations) and other bodies from
the non-profit sector (NGOs).
In the modern world, business has become one of the biggest contributors to
geopolitics.
Corporate strategy is developed within what is now a reconfigured space. This
reconfiguration is the result of three factors: the geopolitical situation,
globalisation and the behaviour and conduct of international corporations
themselves.
The commercial sphere is not separate to the political one. Geopolitics is the
result of the games played out by all the leading players on the international scene.
On this stage, neither states nor businesses can expect to play alone.
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