Corporate Governance Communication
DOI:
https://doi.org/10.4468/2006.1.04gnecchiKeywords:
Corporate Governance, Communication, Corporate Governance Communication, Integrated Corporate Governance Communication Tools, Primary and Secondary Stakeholders, Global CommunicationAbstract
The recognised critical importance of corporate governance, and the attention that it is paid today, can be ascribed to several factors: sensational financial scandals (and the repercussions they have had for securities and financial markets), the exponential development of stock option policies, the information asymmetry that can be noted in practically every company. The different requests for information of the various categories of stakeholders, combine to strengthen the decision to adopt integrated corporate communication policies. The concept of integrated communication highlights a radical rethink of the function and role of the system of corporate information flows.
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