The Cost of Managing Intangibles in Global Markets

Authors

  • Margherita Corniani

DOI:

https://doi.org/10.4468/2010.2.05corniani

Keywords:

Intangible Assets, Global Competition, Brand, Brand Equity Patent, Trademark

Abstract

Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and resources must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).

Author Biography

Margherita Corniani

Associate Professor of Management, University of Milan-Bicocca

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Published

01-06-2010

How to Cite

Corniani, M. (2010). The Cost of Managing Intangibles in Global Markets. Symphonya. Emerging Issues in Management, (2), 52–66. https://doi.org/10.4468/2010.2.05corniani