EDLP and Private Labels: Unes Strategic Levers to Look Forward

Authors

  • Paolo Paronzini

DOI:

https://doi.org/10.4468/2015.5.07paronzini

Keywords:

Supermarkets, Over-supply, Private Label, Market-Driven Management, Temporary Store, Global Markets, Online Sales, Alliances, Global Competition

Abstract

U2 Supermarket and private label products are the main strategic levers that qualify the development of UNES. U2 is a "countercurrent Supermarket” that combine the Every Day Low Price (EDLP) business model with the offer of a wide range of private label products often subject to innovation in order to satisfy changeable customers’ needs.

Downloads

How to Cite

Paronzini, P. (2015). EDLP and Private Labels: Unes Strategic Levers to Look Forward. Symphonya. Emerging Issues in Management, (5), 51–54. https://doi.org/10.4468/2015.5.07paronzini