TY - JOUR AU - Raniero, Christian AU - Modarelli, Giuseppe PY - 2021/11/13 Y2 - 2024/03/28 TI - Corporate Social Responsibility and Reciprocity Relations during Covid-19 JF - Symphonya. Emerging Issues in Management JA - SYM VL - IS - 2 SE - Articles DO - 10.4468/2021.2.10rainero.modarelli UR - https://symphonya.unicusano.it/article/view/13616 SP - 118-141 AB - <p class="Default">This research work opens an interpretative view on corporate social responsibility (CSR) during an unexpected emergency reality and latent environmental collapse as a strategy to survive. The investigation approach follows the lines of a field analysis survey based on 288 consumers before (n=80) and during the spread of Covid-19 (n=208). The study aims to provide paradigms and interpretations of evidence-based CSR as a balanced reciprocity relationship in coping emergencies; this necessarily moved the authors to investigate the relationship transversally, examining the role of budgeting and its repercussions on well-being by hierarchical leadership. Specifically, the authors investigate the existence of possible niches of actions based on cooperative and responsible operations during emergencies.</p> ER -