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• Trade, Over-Supply and Global Markets. The Coop Italia Case

  Vincenzo Tassinari

  31-35

  2005-06-01

• Ouverture de ‘Brand Equity’

  Silvio M. Brondoni, Jean-Jacques Lambin

  1-4

  2001-01-01

• Ouverture de ‘Marketing Research and Global Markets’

  Silvio M. Brondoni

  1-16

  2003-06-01

• EDLP and Private Labels: Unes Strategic Levers to Look Forward

  Paolo Paronzini

  51-54

• Market, Demand Segments and Demand Bubbles

  Margherita Corniani

  13-30

  2005-06-01

• Ouverture de ‘Marketing Channels and Global Markets’

  Silvio M. Brondoni, Fabio Musso

  1-6

  2010-01-01

• Over-Supply and Manufacturing Localization

  Maria Emilia Garbelli

  112-126

  2002-06-01

• Coop Private Label Development Strategy

  Roberto Nanni

  46-50

• Product Differentiation Costs and Global Competition

  Maria Emilia Garbelli

  66-86

  2005-01-01

• Market-Driven Management and Global Economies of Scale

  Alessandra Storlazzi

  46-57

  2009-06-02

• Global Markets and Market-Space Competition

  Silvio M. Brondoni

  28-42

  2003-06-01

• Companies and Consumers Together for a More Ethical Market

  Paolo Pastore

  41-45

• Brand Portfolio and Over-Supply

  Flavio Gnecchi

  56-65

  2005-01-01

• Market-Driven Management, Market Space and Value Proposition

  Flavio Gnecchi

  33-45

  2009-06-01

• Ouverture de ‘Market-Space Management’

  Silvio M. Brondoni

  1-6

  2002-06-01

• Proximity Approach as an Option in Global Markets

  Marco Bordoli

  36-40

• Dragon-Mart: Chinese Contamination

  Andrea Sparvoli

  52-55

  2005-01-01

• Ouverture de 'Over-Supply and Global Markets – 2'

  Silvio M. Brondoni

  1-12

  2005-06-01

• Ouverture de ‘Market-Driven Management’

  Jean-Jacques Lambin, Silvio M. Brondoni

  1-11

  2001-12-01

• Ouverture de ‘Development Policies in Large Retailers’

  Silvio M. Brondoni, Sabina Riboldazzi

  1-7

• Managerial Economics and Global Competition

  Silvio M. Brondoni

  14-38

  2005-01-01

• Price Policies, Over-Supply and Demand Bubbles

  Giuseppe Cappiello

  70-76

  2005-06-01

• Ouverture de ‘Market-Driven Management and Competitive Customer Value – 1’

  Silvio M. Brondoni

  1-7

  2009-01-01

• Ouverture de ‘Over-Supply and Global Markets – 1’

  Silvio M. Brondoni

  1-13

  2005-01-01