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• From Brand Management to Global Business Management in Market-Driven Companies

  Emilio Zito

  49-53

  01-01-2009

• Market-Driven Management, Competitive Space and Global Networks

  Silvio M. Brondoni

  14-27

  01-06-2008

• Ouverture de ‘Innovation Management in Global Markets – 1’

  Silvio M. Brondoni

  1-9

  01-06-2012

• Successful Market-Driven Organisations. The Procter & Gamble Case

  Isabelle Schuiling

  84-86

  01-12-2001

• The Firm as a Viable System

  Gaetano M. Golinelli, Mauro Gatti

  38-63

  01-12-2001

• Market-Driven Management in Community Events

  Antonella Capriello, Giovanni Fraquelli

  50-65

  01-12-2008

• Global Account Management for Sales Organization in Multinational Companies

  Tino Canegrati

  40-48

  01-01-2009

• Market-Driven Management as Entrepreneurial Approach

  Carlo Vallini, Christian Simoni

  26-39

  01-01-2009

• Alliances, Open Innovation and Outside-in Management

  Elisa Arrigo

  53-65

  01-12-2012

• Ouverture de 'Market-Driven Management and Global Markets - 1'

  Silvio M. Brondoni

  1-13

  01-06-2008

• Ouverture de ‘Market-Space Management’

  Silvio M. Brondoni

  1-6

  01-06-2002

• Market-Driven Winners

  George S. Day

  12-22

  01-12-2001

• Control Systems for Banks in Global Markets

  Monica Baraldi

  81-88

  01-12-2008

• The Evolution of Sustainability Perceptions in Mass-Market Products

  Emanuele Plata

  29-35

• Global Retailers and Competitive Customer Value

  Sabina Riboldazzi

  77-87

  01-06-2005

• Ouverture de ‘Market-Driven Management and Competitive Customer Value-2’

  Jean-Jacques Lambin

  1-2

  01-06-2009

• Market-Driven Management in Fashion and Luxury Industries

  Fabrizio Mosca

  65-71

  01-06-2008

• Innovation and Market-Driven Management in Fast Fashion Companies

  Elisa Arrigo

  67-85

  01-06-2010

• Resource-Based Theory and Market-Driven Management

  Mauro Sciarelli

  66-80

  01-12-2008

• Product Differentiation Costs and Global Competition

  Maria Emilia Garbelli

  66-86

  01-01-2005

• Grocery Retailing in the I4.0 Era

  Sergio Barile, Francesco Polese, Debora Sarno

  38-51

  19-12-2018

• Push and Pull Policy in Market-Driven Management

  Margherita Corniani

  45-64

  01-06-2008

• Market-Driven Management and Global Supply Chain

  Monica Faraoni, Lorenzo Petretto

  58-74

  01-06-2009

• The Business Model Canvas

  Alan Murray, Veronica Scuotto

  94-109

  24-11-2016

• Brand Portfolio and Over-Supply

  Flavio Gnecchi

  56-65

  01-01-2005

• Ouverture de ‘Market-Driven Management in Global Tourism’

  Silvio M. Brondoni, Simona Franzoni

  1-6

  16-05-2017

• Market-Driven Management: the Policy Implications

  Nicola Bellini

  34-44

  01-06-2008

• Market-Driven Management and Global Economies of Scale

  Alessandra Storlazzi

  46-57

  02-06-2009

• Market-Orientation and Corporate Performance

  Jean-Jacques Lambin, Rubén Chumpitaz

  23-37

  01-12-2001

• Global Entrepreneurship and Market-Driven Management

  Antonio Majocchi, Antonella Zucchella

  41-49

  01-12-2008

• Chinese Outbound Shopping Tourism: A Market-Driven Approach for the Luxury and Fashion Industry

  Serena Rovai

  56-63

  13-10-2016

• Managerial Economics and Global Competition

  Silvio M. Brondoni

  14-38

  01-01-2005

• EDLP and Private Labels: Unes Strategic Levers to Look Forward

  Paolo Paronzini

  51-54

• Global Markets, Governance and Internal Control Systems

  Paolo Bastia

  28-33

  01-06-2008

• Market-Driven Management, Market Space and Value Proposition

  Flavio Gnecchi

  33-45

  01-06-2009

• Reverse Logistics and Market-Driven Management

  Alessandro Gandolfo, Roberto Sbrana

  28-40

  01-12-2008

• Market-Driven Management: A Critical Literature Review

  Niccolò Gordini

  97-109

  01-12-2010

• Auction Pricing and Market-Space Competition

  Giuseppe Cappiello

  127-135

  01-06-2002

• Market-Driven Management, Competitive Customer Value and Global Networks

  Silvio M. Brondoni

  8-25

  01-01-2009

• Coop Private Label Development Strategy

  Roberto Nanni

  46-50

• Market-Driven Management and Relations Between Banks and Corporations

  Giuseppina Gandini

  10-32

  01-06-2009

• Ouverture de ‘Market-Driven Management’

  Jean-Jacques Lambin, Silvio M. Brondoni

  1-11

  01-12-2001

• Ouverture de 'Market-Driven Management and Global Markets - 2'

  Silvio M. Brondoni

  1-12

  01-12-2008

• Over-Supply and Manufacturing Localization

  Maria Emilia Garbelli

  112-126

  01-06-2002

• Ouverture de ‘Market-Driven Management and Competitive Customer Value – 1’

  Silvio M. Brondoni

  1-7

  01-01-2009

• Companies and Consumers Together for a More Ethical Market

  Paolo Pastore

  41-45

• Market-Driven Management, Global Competition and Corporate Responsibility

  Elisa Arrigo

  54-70

  01-01-2009

• Ouverture de ‘Brand Equity’

  Silvio M. Brondoni, Jean-Jacques Lambin

  1-4

  01-01-2001

• Market-Driven Management, Competitive Markets and Performance Metrics

  Maria Emilia Garbelli

  72-87

  01-06-2008