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No 1 (2009): Market-Driven Management and Competitive Customer Value - 1 From Brand Management to Global Business Management in Market-Driven Companies Abstract  PDF
Emilio Zito
 
No 1 (2008): Market-Driven Management and Global Markets - 1 Market-Driven Management, Competitive Space and Global Networks Abstract  PDF
Silvio M. Brondoni
 
No 1 (2012): Innovation Management in Global Markets - 1 Ouverture de ‘Innovation Management in Global Markets – 1’ Abstract  PDF
Silvio M. Brondoni
 
No 2 (2001): Market-Driven Management Successful Market-Driven Organisations. The Procter & Gamble Case Abstract  PDF
Isabelle Schuiling
 
No 2 (2001): Market-Driven Management The Firm as a Viable System Abstract  PDF
Gaetano M. Golinelli, Mauro Gatti
 
No 1 (2008): Market-Driven Management and Global Markets - 1 Ouverture de 'Market-Driven Management and Global Markets - 1' Abstract  PDF
Silvio M. Brondoni
 
No 2 (2008): Market-Driven Management and Global Markets - 2 Market-Driven Management in Community Events Abstract  PDF
Antonella Capriello, Giovanni Fraquelli
 
No 1 (2009): Market-Driven Management and Competitive Customer Value - 1 Global Account Management for Sales Organization in Multinational Companies Abstract  PDF
Tino Canegrati
 
No 2 (2012): Innovation Management in Global Markets - 2 Alliances, Open Innovation and Outside-in Management Abstract  PDF
Elisa Arrigo
 
No 1 (2009): Market-Driven Management and Competitive Customer Value - 1 Market-Driven Management as Entrepreneurial Approach Abstract  PDF
Carlo Vallini, Christian Simoni
 
No 1 (2002): Market-Space Management Ouverture de ‘Market-Space Management’ Abstract  PDF
Silvio M. Brondoni
 
No 2 (2001): Market-Driven Management Market-Driven Winners Abstract  PDF
George S. Day
 
No 1 (2009): Market-Driven Management and Competitive Customer Value - 1 Market-Driven Management, Competitive Customer Value and Global Networks Abstract  PDF
Silvio M. Brondoni
 
No 2 (2016): Global Tourism and Market-Driven Management Ouverture de ‘Market-Driven Management in Global Tourism’ Abstract  PDF
Silvio M. Brondoni, Simona Franzoni
 
No 1 (2008): Market-Driven Management and Global Markets - 1 Market-Driven Management: the Policy Implications Abstract  PDF
Nicola Bellini
 
No 2 (2010): Intangible Assets & Global Competition Innovation and Market-Driven Management in Fast Fashion Companies Abstract  PDF
Elisa Arrigo
 
No 1 (2009): Market-Driven Management and Competitive Customer Value - 1 Ouverture de ‘Market-Driven Management and Competitive Customer Value – 1’ Abstract  PDF
Silvio M. Brondoni
 
2015: Special Issue on Development Policies in Large Retailers EDLP and Private Labels: Unes Strategic Levers to Look Forward Abstract  PDF
Paolo Paronzini
 
No 1 (2008): Market-Driven Management and Global Markets - 1 Global Markets, Governance and Internal Control Systems Abstract  PDF
Paolo Bastia
 
No 2 (2009): Market-Driven Management and Competitive Customer Value - 2 Market-Driven Management and Global Supply Chain Abstract  PDF
Monica Faraoni, Lorenzo Petretto
 
No 2 (2008): Market-Driven Management and Global Markets - 2 Control Systems for Banks in Global Markets Abstract  PDF
Monica Baraldi
 
2015: Special Issue on Development Policies in Large Retailers Coop Private Label Development Strategy Abstract  PDF
Roberto Nanni
 
No 2 (2009): Market-Driven Management and Competitive Customer Value - 2 Market-Driven Management and Global Economies of Scale Abstract  PDF
Alessandra Storlazzi
 
No 2 (2001): Market-Driven Management Market-Orientation and Corporate Performance Abstract  PDF
Jean-Jacques Lambin, Rubén Chumpitaz
 
No 2 (2008): Market-Driven Management and Global Markets - 2 Resource-Based Theory and Market-Driven Management Abstract  PDF
Mauro Sciarelli
 
2015: Special Issue on Development Policies in Large Retailers Companies and Consumers Together for a More Ethical Market Abstract  PDF
Paolo Pastore
 
No 2 (2009): Market-Driven Management and Competitive Customer Value - 2 Market-Driven Management, Market Space and Value Proposition Abstract  PDF
Flavio Gnecchi
 
2015: Special Issue on Development Policies in Large Retailers The Evolution of Sustainability Perceptions in Mass-Market Products Abstract  PDF
Emanuele Plata
 
No 2 (2005): Over-Supply and Global Markets - 2 Global Retailers and Competitive Customer Value Abstract  PDF
Sabina Riboldazzi
 
No 2 (2009): Market-Driven Management and Competitive Customer Value - 2 Market-Driven Management and Relations Between Banks and Corporations Abstract  PDF
Giuseppina Gandini
 
No 2 (2001): Market-Driven Management Ouverture de ‘Market-Driven Management’ Abstract  PDF
Jean-Jacques Lambin, Silvio M. Brondoni
 
No 2 (2008): Market-Driven Management and Global Markets - 2 Global Entrepreneurship and Market-Driven Management Abstract  PDF
Antonio Majocchi, Antonella Zucchella
 
No 1 (2005): Over-Supply and Global Markets - 1 Product Differentiation Costs and Global Competition Abstract  PDF
Maria Emilia Garbelli
 
No 1 (2009): Market-Driven Management and Competitive Customer Value - 1 Market-Driven Management, Global Competition and Corporate Responsibility Abstract  PDF
Elisa Arrigo
 
No 1 (2001): Brand Equity Ouverture de ‘Brand Equity’ Abstract  PDF
Silvio M. Brondoni, Jean-Jacques Lambin
 
No 2 (2008): Market-Driven Management and Global Markets - 2 Reverse Logistics and Market-Driven Management Abstract  PDF
Alessandro Gandolfo, Roberto Sbrana
 
2015: Special Issue on Start-Up Ecosystem The Business Model Canvas Abstract  PDF
Alan Murray, Veronica Scuotto
 
No 1 (2005): Over-Supply and Global Markets - 1 Brand Portfolio and Over-Supply Abstract  PDF
Flavio Gnecchi
 
No 2 (2009): Market-Driven Management and Competitive Customer Value - 2 Ouverture de ‘Market-Driven Management and Competitive Customer Value-2’ Abstract  PDF
Jean-Jacques Lambin
 
No 2 (2008): Market-Driven Management and Global Markets - 2 Ouverture de 'Market-Driven Management and Global Markets - 2' Abstract  PDF
Silvio M. Brondoni
 
No 1 (2016): Global Tourism in Global Markets Chinese Outbound Shopping Tourism: A Market-Driven Approach for the Luxury and Fashion Industry Abstract  PDF
Serena Rovai
 
No 1 (2005): Over-Supply and Global Markets - 1 Managerial Economics and Global Competition Abstract  PDF
Silvio M. Brondoni
 
No 1 (2008): Market-Driven Management and Global Markets - 1 Market-Driven Management, Competitive Markets and Performance Metrics Abstract  PDF
Maria Emilia Garbelli
 
No 2 (2010): Intangible Assets & Global Competition Market-Driven Management: A Critical Literature Review Abstract  PDF
Niccolò Gordini
 
No 1 (2002): Market-Space Management Auction Pricing and Market-Space Competition Abstract  PDF
Giuseppe Cappiello
 
No 1 (2008): Market-Driven Management and Global Markets - 1 Market-Driven Management in Fashion and Luxury Industries Abstract  PDF
Fabrizio Mosca
 
No 1 (2002): Market-Space Management Over-Supply and Manufacturing Localization Abstract  PDF
Maria Emilia Garbelli
 
No 2 (2018): The 4th Industrial Revolution. Business Model Innovation & Global Competition Grocery Retailing in the I4.0 Era Abstract  PDF
Sergio Barile, Francesco Polese, Debora Sarno
 
No 1 (2008): Market-Driven Management and Global Markets - 1 Push and Pull Policy in Market-Driven Management Abstract  PDF
Margherita Corniani
 
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