Issue | Title | |
No 1 (2010): Marketing Channels and Global Markets | Ouverture de ‘Marketing Channels and Global Markets’ | Abstract PDF |
Silvio M. Brondoni, Fabio Musso | ||
No 1 (2005): Over-Supply and Global Markets - 1 | Ouverture de ‘Over-Supply and Global Markets – 1’ | Abstract PDF |
Silvio M. Brondoni | ||
No 1 (2009): Market-Driven Management and Competitive Customer Value - 1 | Ouverture de ‘Market-Driven Management and Competitive Customer Value – 1’ | Abstract PDF |
Silvio M. Brondoni | ||
No 1 (2002): Market-Space Management | Over-Supply and Manufacturing Localization | Abstract PDF |
Maria Emilia Garbelli | ||
No 2 (2005): Over-Supply and Global Markets - 2 | Ouverture de 'Over-Supply and Global Markets – 2' | Abstract PDF |
Silvio M. Brondoni | ||
No 1 (2002): Market-Space Management | Global Markets and Market-Space Competition | Abstract PDF |
Silvio M. Brondoni | ||
No 2 (2003): Marketing Research and Global Markets | Ouverture de ‘Marketing Research and Global Markets’ | Abstract PDF |
Silvio M. Brondoni | ||
No 1 (2002): Market-Space Management | Ouverture de ‘Market-Space Management’ | Abstract PDF |
Silvio M. Brondoni | ||
2015: Special Issue on Development Policies in Large Retailers | EDLP and Private Labels: Unes Strategic Levers to Look Forward | Abstract PDF |
Paolo Paronzini | ||
No 2 (2005): Over-Supply and Global Markets - 2 | Price Policies, Over-Supply and Demand Bubbles | Abstract PDF |
Giuseppe Cappiello | ||
No 2 (2001): Market-Driven Management | Ouverture de ‘Market-Driven Management’ | Abstract PDF |
Jean-Jacques Lambin, Silvio M. Brondoni | ||
2015: Special Issue on Development Policies in Large Retailers | Coop Private Label Development Strategy | Abstract PDF |
Roberto Nanni | ||
No 2 (2005): Over-Supply and Global Markets - 2 | Trade, Over-Supply and Global Markets. The Coop Italia Case | Abstract PDF |
Vincenzo Tassinari | ||
No 1 (2001): Brand Equity | Ouverture de ‘Brand Equity’ | Abstract PDF |
Silvio M. Brondoni, Jean-Jacques Lambin | ||
2015: Special Issue on Development Policies in Large Retailers | Companies and Consumers Together for a More Ethical Market | Abstract PDF |
Paolo Pastore | ||
No 2 (2005): Over-Supply and Global Markets - 2 | Market, Demand Segments and Demand Bubbles | Abstract PDF |
Margherita Corniani | ||
2015: Special Issue on Development Policies in Large Retailers | Proximity Approach as an Option in Global Markets | Abstract PDF |
Marco Bordoli | ||
No 1 (2005): Over-Supply and Global Markets - 1 | Product Differentiation Costs and Global Competition | Abstract PDF |
Maria Emilia Garbelli | ||
2015: Special Issue on Development Policies in Large Retailers | Ouverture de ‘Development Policies in Large Retailers’ | Abstract PDF |
Silvio M. Brondoni, Sabina Riboldazzi | ||
No 1 (2005): Over-Supply and Global Markets - 1 | Brand Portfolio and Over-Supply | Abstract PDF |
Flavio Gnecchi | ||
No 2 (2009): Market-Driven Management and Competitive Customer Value - 2 | Market-Driven Management and Global Economies of Scale | Abstract PDF |
Alessandra Storlazzi | ||
No 1 (2005): Over-Supply and Global Markets - 1 | Dragon-Mart: Chinese Contamination | Abstract PDF |
Andrea Sparvoli | ||
No 2 (2009): Market-Driven Management and Competitive Customer Value - 2 | Market-Driven Management, Market Space and Value Proposition | Abstract PDF |
Flavio Gnecchi | ||
No 1 (2005): Over-Supply and Global Markets - 1 | Managerial Economics and Global Competition | Abstract PDF |
Silvio M. Brondoni | ||
1 - 24 of 24 Items |
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