Articles

Assessing the Impact of Big Data on Large Organizations’ Strategies


Abstract


Big data and big data analytics’ (BDA) importance for business management is growing at an unmatched pace. Such datasets, and the techniques to analyse them, are indeed able to inundate organizations with huge quantities of precious information. Building on this premise, the purpose of this research is to develop a unitary holistic framework on the strategic impact of big data on large organizations. In order to do so, a cognitive map was developed from a coding analysis of 523 job offers on the European labour market coming from 124 large organizations. The results show the effects of big data and BDA on marketing strategies, strategic business intelligence and, finally, operation and supply chain management.


Keywords


Big Data; Big Data Era; Big Data Marketing; Management Information Systems; Coding Analysis; NVivo; Strategic Management; Global Competition

Full Text:

PDF


DOI: http://dx.doi.org/10.4468/2019.2.12rialti.faraoni.zollo.pieraccini

References



Refbacks

  • There are currently no refbacks.


 

 

__________________________________________________________________________________________________

NICCOLO’ CUSANO UNIVERSITY

Via Don Carlo Gnocchi 3, 00166 Rome, Italy 

Tel. +39.06.45678350 – FAX +39.06.45678379 - email: symphonya@unicusano.it


  Statistiche Piwik

 Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.