Articles

Demand Bubbles, Virtual Communities and Market Potential


Abstract


A virtual community is a precious information collation source allowing a company to identify conditions on which to base bubble information and indications regarding the time and manner on which the bubble should be triggered. Observations of virtual community dynamics, people entering and exiting, the length of their stay and so on, are fertile indicators for bubble potential in terms of dimension and timeframe.


Keywords


Demand Bubble; Global Competition; Virtual Communities; Segmentation; Intangible Assets

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NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12477

DOI: http://dx.doi.org/10.4468/2003.2.04gnecchi.corniani

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