Articles

Integrated Commercial Activities and Intangible Consumption in Cities Development


Abstract


The transformations taking place in consumers’ behaviour, brought on by the growing importance attributed to intangible elements in purchasing decisions, induce the different places of purchase, gravitating to the area (urban or rural), to enhance the intangible components of its marketing system. This article examines the way the different commercial centres are responding to the need for intangible consumer products. In particular, we will examine the case of the city of Pescara.


Keywords


Places of Purchase; Retailing; Intangible Consumption; Area (Urban or Rural); City of Pescara

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NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12320

DOI: http://dx.doi.org/10.4468/2011.1.07tresca

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