Large-Scale Retailers and Strategies in Retailer-Supplier Relationships
DOI:
https://doi.org/10.4468/2015.5.08tassinariKeywords:
Large-Scale Retailers, Retailer-Supplier Relationship, Supply Chain, Private Label, Global MarketsAbstract
The role of large-scale retailers has evolved over time through a multi-stage processes that has profoundly influenced the retail sector. Large-scale retailers are no longer considered "handing over boxes" intermediaries, but they have become decision makers in retailer-supplier relationships. Consequently, manufacturers can no longer impose, but they are in fact forced to adopt a collaborative scheme in order to create greater efficiency in the supply chain.
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