Articles

“Sharing Beauty With All”: Sustainability According to L’Oréal Italia


Abstract


The article highlights the close connection between L’Oréal’s economic success and the fulfilment of its role as a social and environmentally-friendly player. Sustainability has become a strong and constant element in L’Oréal’s identity since the launch of the “Sharing Beauty With All” (SBWA) project. This is a formalised “system” of choices, green policies and socially responsible initiatives resting on four pillars: innovation, production, living and sustainable development.  L’Oréal’s approach to sustainability also involves educating employees, collaborators and consumers in order to disseminate a new way of thinking of products and their consumption: the company aims to increase its cultural footprint, while it endeavours to reduce its environmental one.

Keywords


Stakeholders; Sustainability; Cosmetics Industry; L’Oréal; Sustainable Innovation; Civic Commitment; Global Markets

Full Text:

PDF


DOI: http://dx.doi.org/10.4468/2019.1.05decaterina

References



Refbacks

  • There are currently no refbacks.


________________________________________________________________________________________________________

NICCOLO’ CUSANO UNIVERSITY

Via Don Carlo Gnocchi 3, 00166 Rome, Italy

Tel. +39.06.45678350 – FAX +39.06.45678379 - email: symphonya@unicusano.it

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.