4.0 Technology Within Fashion and Luxury Production
DOI:
https://doi.org/10.4468/2019.2.08mosca.larosaKeywords:
Luxury Goods, Production, Industry 4.0, Innovation, Fashion, Technology, Global CompetitionAbstract
This paper investigates the implementation of Industry 4.0 systems within the production of fashion luxury goods, drawn by collecting the opinion of managers and perceptions of potential customers. 4.0 technologies can be applied in luxury fashion manufacturing without affecting the quality of the finished product yet customers are negatively inclined towards these technologies. Given the present situation of the fashion industry, which is now more demanding than ever, it would be consequently appropriate to implement these systems without disclosing them to customers.
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