The Circular Enterprise
DOI:
https://doi.org/10.4468/2020.1.05zucchella.urbanKeywords:
Circular Economy, Entrepreneurship, Circular Business Models, Born Circular Firms, Global MarketsAbstract
The circular economy challenges business firms to adopt principles of sustainability by closing, narrowing, extending the loop of resources, in order to minimize impact on the planet. Firm embracing circularity principles have to innovate not only products and processes, but primarily models of business. Also they need to include suppliers and customers in their model, as well as any relevant stakeholder, developing eco-systemic business models. The challenge of implementing circular business models encompasses both established and larger organizations and younger ventures (born circular firms).
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