Ouverture de ‘New Global Competitive Landscapes’
Keywords:Management, Global Competition, Global Markets, Russian-Ukrainian War, BRICS , Global Competitive Horizons
The continuation of the war in Ukraine and the appearance of the BRICS+ have consolidated some critical issues that appeared at the beginning of the war, including the rise in the prices of energy and food raw materials. In global markets, companies are nowadays exposed to a fierce competition and new socio-environmental forces on a vast scale.
For global companies, the ongoing geopolitical changes increase corporate and network profit risks, but also represent new, great opportunities for corporate management on long-term trends.
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