Understanding the Current World Wine Consumption Crisis: Cyclical Analysis and Strategic Perspectives
DOI:
https://doi.org/10.4468/2025.2.03cardebatKeywords:
Wine;, Consumption;, CycleAbstract
Global wine consumption has been experiencing a significant dip since 2017, provoking marked pessimism in the sector. This article proposes a three-stage reading of this crisis: a historical perspective based on cycle theory, an econometric analysis of cyclical determinants, and a strategic prospective on the future consumption regime. The article defends the idea of a medium-term rebound (from 2027), and identifies the strategic levers of action needed to respond to it.
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