Are You Ready to Learn from Your Offshore Affiliates?

Authors

  • Bodo B. Schlegelmilch
  • Björn Ambos
  • Tina C. Chini

DOI:

https://doi.org/10.4468/2003.2.03schlegelmich.ambos.chini

Keywords:

Multinational Companies, International Subsidiaries, Overseas Knowledge, Intrafirm Knowledge, Reverse Knowledge, Global Economy

Abstract

Reverse knowledge transfers are beneficial to MNCs, but just how much so depends on the subsidiaries’ strategic mission, its country’s economic development and the ability of headquarters to absorb incoming information. Within MNCs, the traditional role of headquarters as prime source of knowledge and competencies is changing. Increasingly, headquarters act as receivers of knowledge from their internationally dispersed subsidiaries. The efficiency of the MNC as a knowledge-integrating institution is being influenced by changes in both its subsidiaries’ context and its capabilities to process knowledge.

 

Author Biographies

Bodo B. Schlegelmilch

Professor and Chair of International Marketing and Management, Vienna University of Economics and Business Administration

Björn Ambos

Lecturer in Marketing, Strategy and Innovation Group, School of Management, The University of Edinburgh

Tina C. Chini

Assistant Professor of International Marketing and Management, Vienna University of Economics and Business Administration

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Published

01-06-2003

How to Cite

Schlegelmilch, B. B., Ambos, B., & Chini, T. C. (2003). Are You Ready to Learn from Your Offshore Affiliates?. Symphonya. Emerging Issues in Management, (2), 27–33. https://doi.org/10.4468/2003.2.03schlegelmich.ambos.chini

Issue

No. 2 (2003): Marketing Research and Global Markets

Section

Articles

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