Ouverture de ‘Sport Management and Global Markets’


  • Silvio M. Brondoni
  • Sergio Cherubini




Sport Management, Sport Economics, Global Markets, European Sports Business Models, US Sports Business Models, Sport Reputation, Sport Marketing


Sport has always been a means of development, systematically reducing ethnic, social, and cultural differences among peoples, offering a vision of community and of shared ethical values that preceded economic and market globalisation by many centuries. European sports business models are very different from US models. In general, European sport still operates with partial and limited business models, with horizons nowhere near the opportunities and restrictions offered by globalisation, and with management skills that concentrate mainly on the match. Effective evolution of sport depends mainly on the organisations that manage it, and specifically on the core competences needed to operate in a modern, multibusiness sector such as sport in global markets.

Author Biographies

Silvio M. Brondoni

Editor-in-Chief Symphonya. Emerging Issues in Management

Sergio Cherubini

Full Professor of Marketing, University of Rome-Tor Vergata




How to Cite

Brondoni, S. M., & Cherubini, S. (2004). Ouverture de ‘Sport Management and Global Markets’. Symphonya. Emerging Issues in Management, (2), 1–4. https://doi.org/10.4468/2004.2.01ouverture