Professional Football, Stadiums and Global Markets

Authors

  • Giuseppe Cappiello

DOI:

https://doi.org/10.4468/2004.2.07cappiello

Keywords:

Sport Management, Professional Football, Football Club Revenues, Football Ticket Prices, Global Markets

Abstract

The world of sport, as an economic phenomenon, is an array of extremely complex elements. In this context, professional football clubs are amongst the best-known entities to the general public. Clubs are where the interests of media, sponsors and all others involved are concentrated most. In conditions of over-supply and globalisation, professional football clubs must try to maximise returns on connections with fans (fan value) ‘seven days out of seven’, or give value to fans identifying a market-driven management of the offering presented

Author Biography

Giuseppe Cappiello

Assistant Professor of Management, Alma Mater Studiorum-University of Bologna

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Published

01-09-2004

How to Cite

Cappiello, G. (2004). Professional Football, Stadiums and Global Markets. Symphonya. Emerging Issues in Management, (2), 89–95. https://doi.org/10.4468/2004.2.07cappiello