Ouverture de 'Over-Supply and Global Markets – 2'
DOI:
https://doi.org/10.4468/2005.2.01ouvertureKeywords:
Global Competition, Over-Supply, Market-Space, Private Labels, Global Managerial EconomicsAbstract
Globalisation and over-supplied markets impose new behaviour to achieve stable performance, with corporate strategies based on: downsizing, networking, merging, development of intangibles. Global markets redefine competition space (market-space competition) and assert global managerial economics which interfaces with a competition space where markets are open and highly permeable to information; trade conditions development with an active role as intermediary on a global scale; and finally, companies –manufacturing, commercial and retail– grow with networking models.
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