Global Markets and Time-Based Competition
DOI:
https://doi.org/10.4468/2005.2.05rancatiKeywords:
Global Markets, Time-Based Competition, Time Compression, Time-to-Market, Global CompetitionAbstract
Time becomes the benchmark that defines a company’s strategic behaviour, extensively revamping the entire company by reinterpreting the time dimension in a different, extremely dynamic context. Marketing activities always presuppose time-based competition. From a marketing perspective, oriented to analysis of the competition, time-based competition can be defined as a strategy based on immediate response to the customer’s needs. In the competitive conditions of over-supply, the time dimension, as it is indicated by time-based competition, is of great significance for the measurements and characteristics of performance measurement systems.
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