Network Social Responsibility


  • Antonella Zucchella



Network Social Responsibility, Global Values Chains, Network Governance, Network Management, Corporate Social Responsibility, Ethics, Global Markets


The value proposition of the firm to its market is not merely the result of “value extraction” across the world, by exploiting local resources and capabilities, but for a growing number of firms is a blend of value and values proposition, based on socially responsive behaviour.
A values chain shift the emphasis from the practice of corporate social responsibility to the one of network social responsibility.
Coordination of the network value chain is not just a matter of improving business performance, but it turns into a strategic matter of guaranteeing to final customers the respect of their expectations, including social responsibility issues.

Author Biography

Antonella Zucchella

Full Professor of Marketing, University of Pavia




How to Cite

Zucchella, A. (2007). Network Social Responsibility. Symphonya. Emerging Issues in Management, (2), 64–71.