Market-Driven Management in Fashion and Luxury Industries
DOI:
https://doi.org/10.4468/2008.1.06moscaKeywords:
Market-Driven Management, Global Markets, Fashion and Luxury Industries, Brand EquityAbstract
The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets.
The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with final consumers; the improvement of the information flow management system.
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